Tuesday, June 3, 2008

Grown in Transit

Grown in Transit

Supermarkets and modern food transportation systems have sacrificed freshness and seasonality in favour of warehousing depots, bulk transportation and blemish-free produce. But a new attitude is emerging, with the creation of innovative ways of growing food in transit rather than refrigerating products into suspended animation.

Design Academy Eindhoven graduate Agata Jaworska's project "Made in Transit" aims to eliminate the wasted time and trapped inventory in many supply chains by actually growing produce en route to the store. Jaworska's concept aims to move from "Best Before" preservative packaging to "Ready By" cultivational packaging which consumers would open when the product was ready for consumption. Jaworska's first example [below] would grow mushrooms on the way to the supermarket.

The instant a crop is removed from the ground or separated from its parent plant, a steady process of deterioration begins, says Jaworska. Methods to compensate for the loss of quality, taste and nutrients can only slow the process of deterioration but the result will never match what we have at the source of life. The Grown in Transit concept enables growth along the way, to deliver absolute freshness and allow the consumer to harvest their own food. The idea would also minimise excess packaging such as the plastic film and crates that protect delicate food items in transit. These are rarely reused.

No comments: